Google Moving to Google AdWords A Hands-On Guide for Prem Uživatelský manuál Strana 8
- Strana / 24
- Tabulka s obsahem
- KNIHY
- Moving to Google AdWords 1
- Google AdWords 3
- But wait – there’s more 5
- 5. Shorter creative copy 7
- 1. Plan your campaign 9
- 2. Select keywords 10
- 3. Re ne your creative 12
- Original - 1.6% CTR 13
- Optimized - 3.4% CTR 13
- 4. Con rm your ad 14
- distribution 14
- AdWords on 15
- Knight-Ridder 15
- 5. Determine your spend 16
- Daily budget 17
- 6. Optimize and manage 18
- your campaign 18
- Test to improve ROI 19
- Track ad performance 19
- 7. Learn to use AdWords 20
- online reporting and 20
- management 20
- Your next steps 21
- Just a little more detail 22
- Account structure 23
- Billing options 23
- Maximum CPC bids 23
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