Google Moving to Google AdWords A Hands-On Guide for Prem Uživatelský manuál

Moving to Google AdWordsA Hands-On Guide for Premium Advertisers

2. Select keywordsIdentifying many keyword variations enables you to pinpoint users looking for your product or service. Remember that general keyword

Use keyword targeting. Take advantage of broad match, exact match, phrase match, and negative keywords.Use plurals and spelling variations. Common spe

3. Re ne your creativeAs before, your text-based ads are prominent and easy to  nd. But AdWords creative runs in a smaller format. Because they must

Original - 1.6% CTRUsers respond to effective creativeOptimized - 3.4% CTRDescribe your offering accurately. Set the right expectations in your offer.

4. Con rm your ad distributionAdWords placementAdWords ads appear on search results pages of Google properties, including Google.com, Google Dire

Content sites in Google’s network. Building upon Google’s successful keyword targeting technology, we place highly targeted ads on content web pages a

5. Determine your spendYou’re accustomed to negotiating a  xed price, setting an impression goal, and linking those elements to your budget. Now you’

Google’s ranking system rewards well-targeted, relevant ads, so you can’t be locked out of the top position as you could be in the ranking system base

6. Optimize and manage your campaignBuild landing pages that convertCreate customized landing pages for each keyword, ad creative, or group of ads,

Test to improve ROIOur system tracks CTR by ad creative, by keyword, and by ad group so you can make adjustments to see real-time improvements. For ex

After just  ve years in business, we’re grati ed to have become the search engine people prefer. But that doesn’t mean “mission accomplished.” Since

7. Learn to use AdWords online reporting and managementGoogle AdWords offers online reporting tools that include number of impressions and numb

Your next stepsDiscuss your marketing and campaign goals with your sales repSelect your keywords and targeting preferences and review your campaign st

Just a little more detailKeyword matching optionsBroad match. Your ad appears when the words in your keyword are contained in the query, regardless of

Account structure- Maximum CPC and destination URLs assigned at either ad group or keyword level- Creative is assigned at ad group level- Group rel

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Google AdWordsGoogle AdWords1

You pay only when someone clicks on your ad. It’s called cost-per-click (CPC) advertising. That means you get quali ed leads, not just impressions. Y

But wait – there’s moreYou set your maximum daily budget. AdWords enables you to determine how much you want to spend each day by suggesting a daily s

1. Text ads based on keyword queries2. International targeting to 250+ countries, 14 languages3. Four keyword targeting options4. Test and revise offe

1. Cost-per-click (CPC) pricing; no CPM,  xed placement or  xed budgets2. Ad position and ranking determined by maximum CPC x clickthrough rate (CTR

7steps to transitionNow is a good time to review your existing campaign with your sales representative to get the best possible results from Google Ad

1. Plan your campaignDe ne your campaign objectives. Review what you need to accomplish: build sales, grow leads, generate memberships, drive subscri