Google Moving to Google AdWords A Hands-On Guide for Prem Uživatelský manuál stáhnout pdf (Strana 20)

7. Learn to use AdWords

online reporting and

management

Google AdWords offers online reporting tools that include number of

impressions and number of clicks for each ad and keyword over a speci ed

time period. You can monitor campaign performance over a password-

protected, secure connection whenever you like. You can also download

your AdWords account information for any date range into a spreadsheet to

help you analyze your account performance.

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Google Moving to Google AdWords A Hands-On Guide for Prem Uživatelský manuál Strana 20