Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Uživatelský manuál stáhnout pdf (Strana 77)

Intro

Jumpstart

PROMOTING YOUR

BUSINESS

Promote

Targeting groups let you decide who sees your ad and how much you’ll pay per view. You need to have at

least one targeting group before your ads are eligible to run. In this step, you’ll name your rst targeting

group and choose your bid settings:

Step 8: Name Your Targeting Group & Set Your Bid

1. Nameyourtargetinggroupinthetexteld.

(This is for your reference only and won’t be visible to viewers.)

Jane’s primary target is women ages 35 to 54 who are looking for great kitchen designs and a

top-notch kitchen designer. She decides to target this group with her rst ad, and names her

targeting group “Women, 35+.”

2. Set a maximum cost-per-view (CPV) for the targeting group.

Your Max CPV is the most you’re willing to pay per video view in this targeting group. This amount can

be as much or as little as you want and you can change it as often as you like.

Jane decides the most she wants to pay per view for this target audience is $0.25.

3. Choose Basic or Advanced bidding.

With Basic bidding, the same bid applies to all four TrueView ad formats. If you’re new to video

advertising, we recommend that you stick with this default option.

Jane chooses Basic because she wants her bid settings to apply to all four TrueView formats.

NOTE: You can focus your ad campaigns by creating up to 10 targeting groups per campaign. To create a new target for a campaign,

select your campaign from the All video campaigns page, click the Targets tab, then click + New Targeting Group.

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Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Uživatelský manuál Strana 77