Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Uživatelský manuál stáhnout pdf (Strana 31)

GETTING STARTED

WITH

VIDEO

Intro

Plan

Shoot

Edit

Publish

Once you have a general idea of how your clips will play out in your timeline,

consider adding transitions, overlays, and other eects where appropriate.

The eects, transitions, and overlays you choose should depend on your

audience. For example, the local historical society might want to change some

of its color footage to black and white to transport the viewer back in time, but

this eect probably won’t make sense for Jenny’s Flower Shop.

Step 2: Add Transitions, Overlays & Eects

RESOURCE

TIP: Simple transitions are best for professional-looking results.

Use a fade intead of a cut

Use graphic text overlays

Ken Burns eect

TIP: Use eects sparingly. It’s easy to overwhelm your viewers.

Transitions

Rather than having one clip jump to the next, you can add a transition,

such as a fade, that combines audio and video from two clips in your

storyboard. Using transitions will give your video a more gradual feel

than jumping from one clip to the next.

Overlays

Text overlays are a useful tool for giving your customers more

information, like the name of the person speaking, your address, your

website, or your phone number. Use text overlays to reinforce your

call to action, for example.

Eects

Most editing programs let you add eects, like the “Ken Burns eect,”

which makes the camera move over a still image.

RESOURCE

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Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Uživatelský manuál Strana 31