Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Uživatelský manuál stáhnout pdf (Strana 70)

Intro

Jumpstart

PROMOTING YOUR

BUSINESS

Promote

If this is your rst time logging in, you should see

“Create campaign and ad,” where you’ll select your video

campaign settings and create your rst ad.

1. Write a campaign name. This is for your

reference only and won’t be visible to viewers.

To illustrate how to set up your rst campaign,

let’s follow Jane, owner of Jane Chase Design, an

interior design company. Jane’s rst YouTube

video focuses on kitchen remodeling, so she

names her campaign “Kitchen Remodeling.”

2. Enter your daily budget.

Jane wants to spend a maximum of $500.00

per

month on this campaign, so she enters a daily

budget of $16.44 (30 days per month

on average).

Step 3: Choose Your General Settings

TIP: Not sure how much to budget for your campaign? You can spend as

much or as little as you want because there’s no minimum for AdWords.

The size of your budget is entirely up to you, and you can edit this amount

whenever you like.

16.44

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Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Uživatelský manuál Strana 70