Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Uživatelský manuál stáhnout pdf (Strana 21)

11. USE EXISTING

INFORMATION

TO MAXIMIZE

CONVENIENCE

For your registered users, remember and pre-ll

their preferences. For new users, oer a third-party

checkout service they may already use. Several

retail sites in the study oered third-party payment

services as an option, reducing purchasing friction

for users of those services and allowing the site

to prell shipping info.

Key Takeaway

Take advantage of information you

already have, and/or use third-party

payment services to make conversion

as easy as possible.

Example from Delta Mobile Site.

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Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Uživatelský manuál Strana 21