Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Uživatelský manuál stáhnout pdf (Strana 20)

10. LET USERS

PURCHASE AS A GUEST

Even when participants were making a purchase,

they didn’t necessarily want to commit to creating

an account with the retailer. Participants described

the guest checkout as “convenient,” “simple,” and

“easy [and] quick.” They were annoyed at a site that

required registration to purchase, especially since

the site didn’t explain how registration would

benet them.

Example from Macy’s Mobile Site.

Key Takeaway

Oer the option to check out

as a guest, and encourage registration

with tangible benets.

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Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Uživatelský manuál Strana 20