Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Uživatelský manuál Strana 12
- Strana / 42
- Tabulka s obsahem
- KNIHY
- PRINCIPLES OF 1
- MOBILE SITE DESIGN: 1
- CONTENTS 2
- INTRODUCTION 3
- METHODOLOGY 4
- HOMEPAGE & 5
- SITE NAVIGATION 5
- 1. CALLS-TO-ACTION 7
- FRONT AND CENTER 7
- 2. KEEP MENUS 8
- SHORT AND SWEET 8
- 3. MAKE IT EASY 9
- TO GET BACK 9
- TO THE HOMEPAGE 9
- 4. DON’T LET 10
- PROMOTIONS 10
- STEAL THE SHOW 10
- SITE SEARCH 11
- PRINCIPLES 12
- 5. MAKE SITE 13
- SEARCH VISIBLE 13
- 6. ENSURE SITE SEARCH 14
- RESULTS ARE RELEVANT 14
- 7. IMPLEMENT FILTERS 15
- TO IMPROVE SITE 15
- SEARCH USABILITY 15
- 8. GUIDE USERS 16
- TO BETTER SITE 16
- SEARCH RESULTS 16
- COMMERCE & 17
- CONVERSIONS 17
- 9. LET USERS EXPLORE 19
- BEFORE THEY COMMIT 19
- 10. LET USERS 20
- PURCHASE AS A GUEST 20
- 11. USE EXISTING 21
- INFORMATION 21
- TO MAXIMIZE 21
- CONVENIENCE 21
- 12. USE CLICK-TO 22
- CALL BUTTONS FOR 22
- COMPLEX TASKS 22
- 13. MAKE IT EASY TO 23
- FINISH CONVERTING 23
- ON ANOTHER DEVICE 23
- FORM ENTRY 24
- 14. STREAMLINE 26
- INFORMATION ENTRY 26
- 15. CHOOSE THE 27
- SIMPLEST INPUT 27
- METHOD FOR 27
- EACH TASK 27
- 16. PROVIDE A VISUAL 28
- CALENDAR WHEN 28
- SELECTING DATES 28
- 17. MINIMIZE FORM 29
- ERRORS WITH 29
- LABELING AND 29
- REAL-TIME VALIDATION 29
- 18. DESIGN 30
- EFFICIENT FORMS 30
- USABILITY & 31
- FORM FACTOR 31
- 19. OPTIMIZE 33
- YOUR ENTIRE SITE 33
- FOR MOBILE 33
- 20. DON’T MAKE USERS 34
- PINCH-TO-ZOOM 34
- 21. MAKE PRODUCT 35
- IMAGES EXPANDABLE 35
- 22. TELL USERS WHICH 36
- SCREEN ORIENTATION 36
- WORKS BEST 36
- 23. KEEP YOUR 37
- USER IN A SINGLE 37
- BROWSER WINDOW 37
- 24. AVOID “FULL SITE” 38
- LABELING 38
- 25. BE CLEAR WHY 39
- YOU NEED A USER’S 39
- LOCATION 39
- TECHNICAL 40
- CHECKLIST 40
- TECHNICAL CHECKLIST 41
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