Google Creator Playbook Version 4 Uživatelský manuál stáhnout pdf (Strana 80)

Promotion on YouTube

• Give it a real title – ad titles are visible to the user

so don’t call it an “ad.” Use this space to double-

down on your CTA and name it something like

“subscribe to my channel”

• Upload to the channel you’re promoting

– upload the ad as unlisted or public to the channel

you’re trying to promote.

TrueView InDisplay

InDisplay ads appear as a thumbnail and text on

YouTube watch pages in the right-hand pane of

suggested and recommended videos. You pay a

“cost-per-view” when a user clicks-through your ad and

begins watching your video on a watch page.

InDisplay ads are a great place to promote your

existing videos, but before you do, make sure they are

well-optimized:

• Annotate to more content – drive viewers to more

of your videos by annotating to playlists and

more content.

TrueView Ad Formats

TrueView InStream

InStream ads are like TV commercials – they play

before the start of a monetized YouTube video. Viewers

see ve seconds of your ad and then can keep

watching or can skip it. You pay a “cost-per-view” if they

choose to watch at least 30 seconds of your ad.

For Instream ads, don’t simply repurpose your other

video content. Create a compelling ad by staying

creative and following these strategies:

• Keep it short – shoot for 30-60s

• Show viewers what you’re all about – include

clips of your content and make the ad is in the

same style as the content on your channel.

• Make the rst 5 seconds count – after this the

user can skip your ad. Convince them to stay!

• Use Calls to Action (CTA) – tell users exactly what

you want them to do after watching your ad.

• Give users time to take that action – the last 10

seconds or more of your video should give users

time to click. Create a static call to action, like an

end-card for your ad.

Getevenmoremileageoutofyournew

TrueViewInstreamad–uploaditasyourchannel’s

welcomevideo.

Todrivesubscriptionswithyour

Instreamad,usethispageasyourdestinationurl:www.

youtube.com/subscription_center?add_user=[insert

yourchannelhere]

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Google Creator Playbook Version 4 Uživatelský manuál Strana 80

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