Google Creator Playbook Version 4 Uživatelský manuál stáhnout pdf (Strana 49)

Maintaining the Channel Feed

The Feed - Curating Other Content

By boosting other people’s videos, your channel can

become a tastemaker destination.

• Be a picky curator – understand your audience and

share work that will appeal to them.

• Set a curation schedule. Choose non-upload days

to curate content in your channel’s feed. Treat these

curated videos like you would a weekly show.

• Set the context. When you comment on your own

video and someone else’s, make sure the comments

add to the experience.

Greatthumbnailsandtitlesare

especiallyimportanttoattractattentionforyourvideos

inyoursubscribers’homepagefeeds.(seeMetadata)

The Feed - Tent-Pole Programming

• Compile playlists for key tent-pole events and post

the tent-pole playlists to your feed using the

channel posts feature.

• The feed can be used to resurface videos and

Playlists that are relevant to trending topics or

upcoming tent-pole events.

• Only when a video is switched to “live” for the rst

time does it appear in your feed. Upload videos as

unlisted to adjust metadata and annotations before

publishing to subscribers.

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Google Creator Playbook Version 4 Uživatelský manuál Strana 49