Google Search Appliance Creating the Search Experience Uživatelský manuál stáhnout pdf (Strana 86)

Google Search Appliance: Creating the Search Experience Best Practices 86

Conducting a User Satisfaction Survey

A survey can be an effective way of soliciting feedback from users about the search experience. A survey

also enables you to establish a baseline of search quality metrics before beginning to implement best

practices.

Some tips for creating a user satisfaction survey are:

• Keep it brief.

• Don't make the respondents fill out long essay questions.

• Keep questions as quantitative as possible so results are easily aggregated and compared to later

survey results.

• Get enough participants to make the results meaningful and statistically significant.

The following example questions might help you develop your own survey questions.

1. How often do you find what you’re looking for?

• 100% of the time

• 80% of the time

• 50% of the time

• 20% of the time

• Never

2. How often does your result show up in the top 10 (first page)?

• 100% of the time

• 80% of the time

• 50% of the time

• 20% of the time

• Never

3. How often does your result show up as the first result?

• 100% of the time

• 80% of the time

• 50% of the time

• 20% of the time

• Never

4. How often do you click on the shaded key matches at the very top of the results?

• Whenever I see one

• Sometimes

• Never

5. How is the query response time?

• Excellent

• Sufficient

• Unacceptable

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Google Search Appliance Creating the Search Experience Uživatelský manuál Strana 86