Google Remarketing in AdWords Seven-Minute Setup Guide Uživatelský manuál stáhnout pdf

A customer comes to your site, looks around, but doesn’t purchase. Instead of leaving a

return visit to chance, bring that customer back to your site with remarketing.

By showing your ads to customers who have already visited your site, you can drive more

sales and boost ROI. No matter your marketing goals, you can create specic ads to remind

customers that you have exactly what they’re looking for.

Setting up a remarketing campaign is easy.

Make sure you or someone nearby can access your site’s code, and you’ll be done in about

seven minutes.

Before you begin, decide who you want to show your ads to. For your rst remarketing

campaign, we recommend starting with everyone who viewed your homepage. From there,

you can get more specic with your targeting. For example, you can easily exclude people

who’ve already purchased, or show them dierent ads, say, for a rewards program or a

discount o of their second purchase. Get ideas for the dierent lists you might create in

the List Strategies section of the AdWords Help Center at http://goo.gl/e5O7i.

Let’s get started!

Seven-Minute Setup Guide: Remarketing in AdWords

Here’s how to set up a remarketing list:

Find Audiences Tab

Campaigns tab. Then click the Control Panel

& Library link in the left navigation bar and

select Audiences.

Select Remarketing List

Click the New audience drop-down menu

and select Remarketing list.

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Strany 1

A customer comes to your site, looks around, but doesn’t purchase. Instead of leaving a return visit to chance, bring that customer back to your site

Describe List Enter a descriptive Remarketing list name (for example, “homepage visitors”), optional Description, and Membership duration (we reco

Here’s how to add your remarketing list to a new campaign: Select New Campaign Go to the Campaigns tab of your account and select “New campaign.”

Create a New Ad Group After you’ve saved your campaign settings, you’ll be prompted to create a new ad group, just as you would for a Display Netwo

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Google Remarketing in AdWords Seven-Minute Setup Guide Uživatelský manuál