Google Grants Beta A BEGINNERS GUIDE Uživatelský manuál Strana 1

[ A BEGINNER’S GUIDE ]

10 Making the most of your campaigns I. Setting up an effective campaign It’s essentially up to you to organize your campaigns, Ad Groups, and keywor

11 Selecting Keywords Selecting keywords is one of the most important parts of a successful campaign. TIP: When you’re creating your keyword list rem

12 ‘Inactive for search’ keywords A keyword is marked inactive for search if it doesn’t have a high enough Quality Score and cost-per-click (CPC) bid

13 Additional resources & support I. Where can I find additional information? Below are additional resources that will also be useful to you: Hel

Contents Hello! AdWords & Google Grants – Important program guidelines I. AdWords account restrictions for Grantees II. Cost and budgeting for Gr

3 Hello! Welcome to the Google Grants Program! Now that your AdWords account is active, you'll need to regularly monitor the performance of your

4 Google Grants & AdWords – Important program guidelines I. AdWords account restrictions for Grantees When navigating your Google Grants account,

5 If you were to set your campaign daily budget above $330, your account will still only be allowed $330 in traffic. Please note: Not all Google Gran

6 Managing your account – Useful tools & navigating your account I. Navigating your AdWords Account Within your account, you have one or more ca

7 II. Making keyword and ad text changes Now that your account is active, you should be reviewing account statistics and making edits and additions

8 III. Generating keywords The Keyword Tool is a great way to generate additional keyword variations and to source negative keywords (see more on neg

9 IV. Checking for your ads on Google If you want to check where your ads are appearing on Google search, we recommend you use the Ad Preview tool. Th